"Emotion is an impulsive reaction shown through our body when it is being stimulated by our senses: hearing, feeling, smelling and seeing". Creating the right mood through lightning is crucial to every event. It empowers emotions and makes the experience unique.
"Resource management is the efficient and effective deployment and allocation of an organization's resources when and where they are needed. Such resources may include financial resources, inventory, human skills, production resources, or information technology."
Every item are service needs to be well presented. Placing the right light at the right place helps you to boost your business and attract people to what's important for you. A good design also helps costumers to be in the right mood enhancing your profit.