"Emotion is an impulsive reaction shown through our body when it is being stimulated by our senses: hearing, feeling, smelling and seeing". Creating the right mood through lightning is crucial for every event. It empowers emotions and makes the experience unique.
"Resource management is the efficient and effective deployment and allocation of an organization's resources when and where they are needed. Such resources may include financial resources, inventory, human skills, production resources and information technology."
Every item or service needs to be well presented. Placing the right light in the right spot helps you to boost your business and to attract people's attention on what's important for you. A good design also helps customers to be in the right mood and by doing so enhances your profit.